i specialise in product design, frontend development and motion. as an independent design engineer i work with founders and teams to bring digital ideas to life.

i founded hawl as a subscription-based design studio for startups and global brands, shaping its service model, positioning and day-to-day operations. i lead work across product design, branding, websites and marketing, from the first brief through delivery.

i built and led a remote team of designers and developers, overseeing hiring, creative direction and client relationships. today, i also use ai tools and agent workflows to take designs into working products and support long-term client partnerships.

i redesigned key parts of the trading and wallet experience, using ux audits and user testing to identify friction in onboarding and core crypto flows. the focus was on making complex interactions clearer and building user trust.

i developed responsive components and design tokens for web and mobile, alongside a dark mode optimised for oled displays. working with product managers and engineers, i helped bring dense trading interfaces into a consistent, approachable experience.

i led product design from the ground up for an education platform where children learn to build games and apps through friendly competition. i created the design system, prototypes and core user flows, using research to guide product decisions.

i designed playful, age-appropriate interfaces and personalised learning experiences that adapt to each child’s pace and skill level. i also managed the design team and worked with engineering and marketing on the product launch.

i designed the coaching journey from discovering a coach and booking a session to the session experience itself, across web and mobile. i also worked on premium plans, tiered offers and course sales to support the platform’s business model.

i improved the creator dashboard so instructors could publish, track and monetise their content more easily. research with professional and amateur gamers, close engineering collaboration and a more consistent ui system informed the work.

i created interface concepts, detailed prototypes and user journeys for mobile and desktop products across fintech, healthcare and ecommerce. the work translated wireframes and strategy into polished visual experiences.

i developed microinteractions and motion transitions in figma and after effects, working closely with developers on implementation. i also contributed to the studio’s internal design system and explored new visual directions for client projects.

i reworked navigation and information hierarchy in the trading interface, alongside onboarding flows for deposits and withdrawals. the goal was to make crypto operations easier to understand and support clearer decisions.

i designed responsive interfaces for account management, transaction history and identity verification, including error handling and ui states. close collaboration with qa and frontend developers helped keep the implementation consistent.